Today’s pop stars will stop at nothing to convince you of how ‘intimate and raw’ their music is - buzzwords that mostly sound like unwearable perfumes
Avril Lavigne raised eyebrows recently when she described her forthcoming album as “personal, dear, intimate, dramatic, raw, powerful, strong and unexpected”. The only surprise, though, was how much Lavigne was underselling it. All albums are intimate and raw these days, and today’s pop stars will stop at nothing to convince you of it, using language that’s a strange mix of Instagram poetry, W1A set-piece and advert for unwearable perfume – preferably their own.
Personal, dear, intimate, dramatic, raw, powerful, strong and unexpected. This record is a true emotional journey. -AL https://t.co/mUVAOJ6nwY
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